Good Communities and Bad Companies
Can bad companies build good communities?
Before you answer take the time to think of 10 companies that lack admiration, market success, and good products, who have built good communities. It’s a difficult paradox to imagine because your immediate reaction is it is impossible to have something negative build something positive. I don’t know the answer, but I want to research this topic to see if the paradox is possible, and what it really take to create a successful community.
What characteristics do communities inherent from their companies?
Can a company’s community culture be a litmus to its success?
**I would love to find some collaboration on this topic. If you are interested let me know.
Clint … good question. Depends upon your view, I guess — but one example would be Apple. On the one hand they flagrantly ignore their customers yet still manage to create a vibrant and active community.