Age of Conversation | Top of my reading list
I haven’t had a chance to read “Age of Conversation“; yet, but the concept is near groundbreaking. Over 100 top bloggers and marketers have contributed to this book by writing their thoughts and experiences on the topic of “conversation”. The quintessential method of modern marketing. If you are not having conversations with your customers, potential customers and even your competitors your not going to succeed. Likeliness is your competitors are talking to your customers, if so, you are going to loose. No company is an island.
This is one of the most difficult strategies for Novell, or any large company, who has lived on their own island for so long.
Of note I did not see Seth Godin contributing to this book, which surprises me, because he is regarded by many marketers as the “bald-grand-wizard” of conversation marketing (I made up the title, but he is incredible at what he does). Check him out.
For $9.99 you can buy the “Age of Conversation” eBook from lulu.com:
Clint – you are so right! By not engaging in conversation — listening being a huge part of that — with customers and collaborators, some businesses are going to end up left behind (the pack).
I’ve just got my copy of Age of Conversation and look forward to reading (or listening:-))
Clint, thanks for featuring The Age of Conversation. The book was an open invitation — all we asked was to limit submissions to 400 words or a single page, and to discuss “conversation”.
Thanks for joining in the discussion … hope you enjoy the book!
Gavin/Mike,
Thanks for the comments. I am enjoying the book!